The Timberland Company today announced a partnership with globally renowned Grammy Award-winning musician, humanitarian, and Goodwill Ambassador to Haiti, Wyclef Jean. Wyclef is one of six Earthkeeper Heroes within the company’s 2009 Earthkeepers program, which aims to catalyze a movement of environmental and social activists.
A first for both Wyclef Jean and Timberland, this innovative partnership will fuse music, product, digital and social media, service events and concerts to motivate and inspire consumers to take action in protecting the environment.
This new alliance is grounded in a shared commitment to the environment and a passion for improving communities throughout the world. In 2005, Wyclef founded Yele Haiti to build global awareness for Haiti while helping to transform the country through programs in education, sports, the arts and environment.
Similarly, Timberland has long advocated global social justice and environmental stewardship, planting more than one million trees and greening 300 communities throughout the world.
“It is not common to find an agreement between an individual and a corporation with so many altruistic synergies. I am truly humbled and excited to begin our journey together. Timberland is not only a brand I have worn as long as I can remember, but now I feel I have gained a friend in Jeff [Swartz, Timberland’s President and CEO] and the respect of what is beyond a brand. I have the utmost respect for what he and his company stand for not only in its legacies but in its future. I am looking forward to making change together.”
For more information please go to www.yele.org.