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On October 29th, 2011, Young Money Recording Artist, TYGA stopped through Brashear High School in Pittsburgh Pa. for the TYGA R.O.A.R. Tour.

R.O.A.R. which stands for Reach Out and Represent is an empowerment campaign in partnership with La Belle Vie foundations’s BULU (Be U Love U) program.

This digital short Directed by Emmai Alaquiva shows the powerful impact when an entire community backs the great works of national celebrities like TYGA. It’s clearly bigger than Hip-Hop.

Peep the video below to see TYGA reaching out.