Alvin Aqua Blanco

Monster No Longer Making Beats By Dre Headphones


Monster No Longer Making Beats By Dre Headphones


Beats By Dre headphones have become ubiquitous, whether in music videos or on the street. Despite its success, there is an impending shake up at the company. Business Week reports that Beats Electronics, co-owned by Jimmy Iovine and Dr. Dre, has decided not to renew its five year contract with Monster Cable Products, which is up at the end of year.

It seems like the split, which both companies say was on good terms, is over who gets credit for Beats By Dre’s success, with the latter seeking a bigger share of revenues. Monster will go forward with its own line of headphones, including models branded with Earth, Wind & Fire and Miles Davis. Beats still has ties with HTC smartphones, HP computers and audio systems in cars like the Chrysler 300.

“We have very big ambitions for Beats beyond headphones,” says Iovine. “Music has got to succeed on the phone or else the record industry will never thrive.”

Comment Comments: 3 Tags Tags: dr. dre, beats by dre, jimmy iovine, monster

More Stories From Hip-Hop Wired

Leave a Comment

  • King Sharon49

    They need to face the fact that thows head phones would have never been this big if dr. Dre would have never had his name on them. I understand they made a great product , and what other headphones they make will never be as big as these where. Everyone knows dr.dre is one of the best producers of all time.

  • 514imperial

    humm its beats that decided to not renew with monster adn its co owned by jimmy ivine and dr.dre by the way not the other way around lol

  • Tylerthecreator

    I just got a new pair of solo hd and there is no monster logo on it anymore..