Michael Ice-Blue Harris

Designer Seeks To Trademark The Name Of Jay-Z & Beyonce’s Daughter: Blue Ivy Carter NYC

 

Designer Seeks To Trademark The Name Of Jay-Z & Beyonce’s Daughter:  Blue Ivy Carter NYC

 

No idea’s original…

Talk about being a bottom feeder, a New York clothing designer named Joseph Mbeh is attempting to trademark the name of Jay-Z and Beyonce’s newborn daughter Blue Ivy. Mbeh filed a trademark application for the name “Blue Ivy Carter NYC” and plans to use it for brand a new cchildren’s clothing line.

Mbeh filed an application with the United States Patent and Trademark Office on Jan. 11, just four days after the baby was born.

According to The Smoking Gun, The Carters haven’t given their consent for this and were unaware of the trademark application. The application by Mbeh, 35, covers “infant, toddler and junior clothing” including dresses, skirts, sleepwear, and undergarments.

In his USPTO filing, Mbeh contends that he has been using the “Blue Ivy Carter NYC” name since “at least as early as 01/09/2012,” two days after the child’s birth at Lenox Hill Hospital in Manhattan.

To apparently bolster this claim, Mbeh’s application includes a “Blue Ivy Carter NYC” logo and a mocked-up photo of girls clothing with hang tags bearing the child’s name.

Mbeh was a former intern at Phat Farm and is co-owner of  and designer of FourFront clothing and claims that his clothing has been worn by T-Pain,  Ray J and Musiq Soulchild among others.

Some people just need their AZZZZZZ kicked.

 

Mbeh and his business partner Raymond Wong

 

Comment Comments: 6 Tags Tags: jay-z, beyoncé, blue ivy carter, joseph mbeh

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  • Anonymous

    Bottom feeder, indeed.  

  • Anonymous

    Jay-Z’s just going to buy him out, or legally have him shut down. Sounds like Jay-Z’s daughter will own the company one way or another.

  • JENNY JONES

    DUDE NO ONE IS GOING TO BUY THESE CLOTHES NOW THAT IT HAS BEEN PUBLICIZED THAT YOU’RE TRYING TO EXPLOIT THIS BABY THAT’S NOT EVEN 2 WKS OLD YET. YUCK!!!! AND I’M 100% POSITIVE THAT IF IT TAKES JAY & BEY TO GIVE CONSENT I AM SURE THEY WOULDN’T……………JENNY JONES

  • luvlychoc

    That business will go belly up QUICK! The only people buying anything from that line are folks who think the brand belongs to Jay or Beyonce…Other folks won’t support it just off priciple alone! Using someone elses kid to gain profit?? C’mon!! That business is doomed.

  • Carmelcup

    From a business standpoint, it was a gutsy move. Personally dude deserves a punch in the jaw!

  • GMB

    I know dude and his chinesse partner personally and their both greedy bastards..the worst kind..and the fashion industry knows it.  Mr. Embeh would sell his mother for 5 bucks if he knew it would turn a profit..funny thing is with all the greediness he still ain’t got a pot to piss in…no surprise he did this..these 2 guys..absolute trash.

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