Veteran rhyme slinger Busta Rhymes turned heads last November after signing a deal with Cash Money Records. Now waving the YMCMB flag after blazing the charts for years as both a feature and solo act, Bussa Bus got candid in a new interview about joining Cash Money and how Google Music got involved on the deal as well.
MTV2’s Sucker Free sat with Busta Rhymes as he gushed about his new alliance with Cash Money and Google Music. “The label situation is phenomenal,” said Busta Rhymes. “It’s a marriage that I feel is a genuine one, and it’s a deal that’s the first of it’s kind. We sat at the round table and created something that’s a one of one. Partnering Google and Cash Money together and being able to make a merge that is unlike anything that’s ever existed in music.”
Busta Rhymes went into slight detail about Google’s involvement; comparing the Internet giant’s foray into music to Apple’s iTunes platform and Amazon’s music retail system. “Google ain’t really trying to just sell music, they’re trying to create a new way to share music,” shared Busta. “They’re also trying to create new ways for artists to have a platform to expose their music, because they ain’t just doing deals with artist that’s known. “
Busta went on to explain that Google Music provides a place for artists to not only sell their product, but also puts millions of dollars of marketing and promotion dollars behind the projects. “I ain’t never seen that before. I ain’t never seen any label spend $15, $20 million dollars on marketing, promoting and campaigning your project digitally alone. That’s unheard of,” said an excited Busta Rhymes.