Carolina Panthers star quarterback Cam Newton has made the most of a record breaking rookie season, bringing the woeful Panthers back from the brink of obscurity. The face of the franchise is now using his chiseled good looks in the world of marketing, joining with athletic sportswear company Under Armour for a new commercial spot featuring Dipset producer AraabMuzik.
The commercial (see below), “Cam’s Night Out,” shows off the first-year starter clad in form-fitting Under Armour gear, taking to a football field to work out on the weekend instead of partying and living off the trappings of fame in a tongue-in-cheek play on words. Rhode Island producer AraabMuzik shows off his signature on-the-spot beat crafting in the clip as well, banging out music on his MPC and providing a busy soundtrack for Newton to work out to. Cam shows off his athletic prowess, and the UA Highlight Cleat, in a variety of high energy poses before ending off in boastful fashion.
The commercial debuts tomorrow night on the NFL Network during the NFL Combine and Facebook fans can find out more by liking Under Armour’s fan page.