Young Money starlet Nicki Minaj and her global takeover rages on as she approaches the release of her highly anticipated sophomore set Pink Friday: Roman Reloaded next month. With her debut album still selling at high volume and a buzzing lead single currently blazing the charts, Nicki is looking to pad her pockets even more after inking a multi-million dollar deal with beverage giant Pepsi.
Forbes magazine broke the news Minaj’s new venture after a conversation with Glu Agency founder and CEO Derek Jackson revealed that he helped broker the deal the Queens-bred rapper and Pepsi cut just before YMCMB honcho Lil Wayne took to the stage at SXSW. Jackson has been busy, this after inking a similar deal for Weezy and Mountain Dew for the DEWeezy ad campaign. Jackson gave some brief details on Nicki’s new venture, including an aptly named upcoming product.
“You’ll see the commercial probably in the next two months,” Jackson told Forbes. “That’ll be a segue into a new beverage Pepsi has, called ‘Pop,’ and she’ll be the face of the brand; it’s going to be explosive.”
Jackson didn’t give exact numbers but confirmed that the signing is a seven-figure deal, mirroring Wayne’s Dew venture. A commercial for the “Pop” product wrapped up filming in South America last month as a result of the deal. Pepsi and Mountain Dew are also said to be putting money muscle behind an original film featuring Lil Wayne as well.
Young Money’s Drake currently peddles rival Coca-Cola’s Sprite beverage. Could this spark up a potential battle of the bubbles within the crew?
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Photo: Universal Records