Nike Hyperdunk+ 2012, 2012
A lot can change in four years. As the biggest global stage for sports is set up again in a new location, it’s time for the Nike Hyperdunk to make another statement. The landmark innovations of 2008 — Nike Flywire and Nike Lunarlon — have evolved significantly for basketball use, perfecting the formula for breathable, responsive, durable, locked-down performance. Now, under the hood, a new technology emerges that will change the way Nike links physical sport to digital services — Nike+ Basketball. The Nike Hyperdunk+ 2012 was designed by a collection of Nike Basketball’s best designers — Eric Avar, Leo Chang and Tracy Teague, among others; a true team effort that resulted in the fully-loaded version of Nike’s top innovations and the ultimate team shoe. Advanced Flywire uses high-strength cables that are loose when at rest and dynamic when the foot is in motion, tensing to stabilize the foot on the footbed. Lunarlon foam cushioning takes over as the primary cushioning system. The result is a soft, yet responsive, foundation. The element that truly changes the game forever is a new Nike+ Pressure Sensor built into each shoe that collects information about the user’s movement and then wirelessly transmits data to his or her phone. This is basketball footwear that senses the wearer — it literally comes alive. Most importantly, it inspires a baller to do more. Just Do it has leapt off the magazine pages and computer screens and into shoes. Now that’s progress.