Leave a comment

Nike Air Swoopes, 1996

“She was not a girly girl. She was tough and needed her shoe to be agile and responsive, so that is what we designed.”- Marni Gerber

How much more did Sheryl Swoopes need to do to prove she deserved a shoe of her own? Scoring records for days and plenty of double-doubles before she was out of college earmarked her as the finest women’s basketball player of her era. As a new league dawned in which she would shine, Sheryl was the first female player to get her own signature model. For too long, female players made do with takedowns of men’s models or fell victim to the industry’s shrink and pink afterthought approach to the market. TheNike Air Swoopes was developed with Sheryl’s close assistance, ensuring it catered to the female foot and Her Airness’ needs. The design merged great traction with agility, a rugged black Durabuck, a distinctive midfoot stability strap that cradled the foot, a contrasting color blocking strategy for maximum visibility and Nike Air in the heel and forefoot. The result was an uncompromising blend of support, performance and style.

« Previous page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Next page »

comments – Add Yours