Alvin Aqua Blanco

Nike Basketball’s 20 Designs That Changed The Game [PHOTOS]


Nike Air More Uptempo, 1996

“I think generally, the mid ‘90s were just a bigger-than-life time.”- Wilson Smith

Sometimes less isn’t more — logic is restored, and more is more. The Nike Air More Uptempo took branding to new heights to match an unprecedented application of Nike Air that ran from the toe to the heel. Inspired by the oversized objects in pop art, graffiti on the side of trains and an architectural project he’d worked on, lead designer Wilson Smith worked ‘AIR’ into that upper to drive the point home. In 1996, cars were big and jeans were big. The Nike Air More Uptempo was an extension of the environment. Ideal for the vertical player who needed the lockdown and abundance of cushioning, the Nike Air More Uptempo became Scottie Pippen’s shoe of choice and was showcased on a global stage that summer in iconic USA colors.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Comment Comments: 2 Tags Tags: nike basketball, charles barkley, tinker hatfield

More Stories From Hip-Hop Wired

Leave a Comment

  • Shay

    I tried to get thru this post on my cellphone but the ads on EVERY SINGLE PAGE is quite ridiculous. It took me 10 mins to get to page 5 & I couldn’t take it anymore. You guys should be ashamed of yourselves.

  • Dani

    Guys… Could you use a simple sideshow for pictures? there is plenty of free solutions, it’s basically a 5 min installation