Latifah Muhammad

Chris Lighty: A Timeline Of Accomplishments [PHOTOS]



Long before putting rappers with big name brands was the thing to do, Lighty spearheaded the movement. In 1997 he paired LL Cool J with Gap, and clocked notable collaborations for Busta Rhymes with Mountain Dew, and A Tribe Called Quest with Sprite.

“There’s nothing better than a song to help move a brand,”-Chris Lighty

By 2004, he took things to another level with the business union between 50 Cent and Glacéau. The move gave the G-Unit rapper a stake in the company and propelled him to a $100 million payday after the Coca-Cola bought the company.

Last fall, Violator merged with Primary Wave to form Primary Violator, under the pretense of offering artists an array of cross-promotional services. Lighty was named CEO of the company. “There’s nothing better than a song to help move a brand,” he said in an interview

Career accomplishments aside, it’s important to remember that Lighty was a brother, husband, friend, and father. He will be greatly missed.

Click below to view condolences from some of his friends.

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Comment Comments: 2 Tags Tags: 50 cent, diddy, busta rhymes, mariah carey, q-tip

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  • Blessed

    I wasn’t feeling well today And this news just wont fade out my head. Regardless if you are a close friend or new him personally, it’s always heartbreaking to see someone so talented and influential past away sudden. Suicide is so dear to me because I lost my best friend to depression due to a domestic dispute. God bless his family and friends.

  • B’s from Philly

    GOD took Chris so he could manage Biggie, Pac, Heavy D, Scott La Rock, Gerald, Barry Teena and Marvin for HIS GLORY!!