Nobody wants to be a sell-out in Hip-Hop. It’s almost a dirty word that can be a death blow if it sticks to you. However, there are times you have just got to get that paper. There are those rare occasions where big time companies tap a rapper for access to their “brand” and the synergy works like peanut butter and jelly.
On this week’s Wired 25, we take a look at the endorsements and business deals that made an influence on the culture without selling out (which is always debatable). It’s more than just how many dollars you brought in at the end of the day, although that helps. What’s fascinating is how much these million and billion dollar companies lucked up by trusting a rapper to carry their brand.
From Nicki to Weezy and Hov to Yeezy, check it all out down below.
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