Wired 25: The 25 Most Influential Business Deals In Hip-Hop
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7. Swizz Beatz – Reebok
Reebok has always been rapper friendly, but they went all the way in when they gave a chunk of the company’s creative direction to Swizzy. Under his vision he’s snatched up Tyga and Rick Ross for marketing campaigns as well as re-introducing Allen Iverson to the public with his retro Reebok Questions.
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