Co-founder of If And Co. and celebrity jeweler, Ben Baller, recently stopped by the Hip Hop Wired offices to talk about his wildly popular reality show online. The record exec turned jeweler, who has crafted pieces for the likes of Drake, Kanye West, Pusha T, and Justin Bieber, spoke with us about who inspired him to jump at putting his life on camera.
“Ice T. said, listen. You aren’t on a network but look where TV is right now,” Ben says about Ice T. “I promoted my entire movie, Art Of Rap, on the internet. Everything is on the internet, man. You have a following. He said, ‘man this is a commercial and everyone is going to see this s**t. Don’t worry about what everyone is saying and do you.”
Hit below to check out the full video interview and check out his new show, right here.
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