BET has big hopes for its late night offering, Don’t Sleep, and it doesn’t look like things are panning out as planned. The nightly show has been moved to a weekly installment, and bumped up from 30-minutes to a full hour.
Host T.J Holmes, a former employee of CNN, helms the satirical news program created in the vein of The Daily Show with John Stewart, and The Colbert Report.
Despite welcoming popular BET figures like 2 Chainz, and a big promotional push, on the ratings scale, Don’t Sleep isn’t performing very well. “To be honest, the ratings haven’t been great in the past two weeks,” admitted network CEO, Debra Lee. “Our audience always says they want this kind of programming, but they don’t show up.”
Holmes has faith in the new plan. “I am excited to have more time to delve into the topics that affect our community, content that will ignite, inspire, educate and empower us as a passionate collective and community. The election proved people of color are a coveted segment within society with voices that deserve and require platforms and time to be heard so resolve and solutions can be implemented towards greater change.”
Don’t Sleep premiered in October bringing in only 349,000 less than half of the numbers boasted by The Daily Show, and Colbert. The show will now air Wednesday nights at 11 p.m.
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Photo: TV Guide