RCA Execs Confirm Jive and Arista Labels Shut Down
CEO Peter Edge and COO Tom Corson told The Hollywood Reporter in an interview that they were shutting down Jive and Arista immediately, and focusing on the RCA brand. Well as they cleverly put it, "the artists are the brand."
Which is a good way of saying they're going to downsize and they have no clue how to continue to thrive in the business so they'd much rather keep the heavy hitters and get rid of the excess.
“The concept is that there is value in branding RCA and not having it confused or diluted by other labels,” Corson said.
Jive, which was the home to Britney Spears, Justin Timberlake and A Tribe Called Quest was run by Barry Weiss for years, who is now over at Def Jam. Arista gave birth to Usher, Whitney Houston and the Bad Boy label at one point. Even the J Records roster is falling under RCA.
There was no full list of who is staying and who's going, but they were a bunch of employee cuts and of course some acts were let go. American Idol season 9 winner Lee DeWyze was one of those artists that got the axe.
Edge said, "The big initiative here is to spend more money on artist development, making more records and making better records and less on all of the other stuff."
Do you believe?