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If you have a good 27 minutes to sit down and watch something that might truly motivate you to make a difference, get somewhere comfortable and watch this video. Invisible Children’s Jason Russell released this free movie online today at 9:00 EST in hopes of using the new social media generation to create real change in the world.

This video serves as the cornerstone of a new joint campaign of Invisible Children, Resolve, and the Enough Project to make this year Joseph Kony’s last as the leader of Africa’s longest running insurgency. For the past 25 years, Joseph Kony has captured over 30,000 Ugandan children and turning them into sex slaves and soldiers, who end up murdering their own parents. After watching this very moving video, check out Kony2012.com and see how people like you can end his tyranny.

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Photo: Artists Against Corruption