La Familia Declares Power By Leaving Severed Heads On Nightclub Floor – La Familia made its presence known in September of 2006 after breaking from the powerful Gulf Cartel by rolling severed heads onto a disco club’s floor with a chilling message: “La Familia doesn’t kill for money, doesn’t kill women, doesn’t kill innocents. Only those who deserve to die will die.” The act sparked a military response Joint Operation Michoacán from President Felipe Calderon, resulting in a bloody firefight that has claimed over an estimated 60,000 lives since.