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Pharrell Williams, ever the innovator, has launched his much anticipated i am OTHER program. A little bit more involved than just a record label, Pharrell says that this is a cultural movement that is more than just music. i am OTHER “welcomes Thinkers, Innovators and Outcasts”

Watch the launch video after the jump which stars Pharrell along with his latest signees Buddy, Maxine Ashley and Leah Labelle.

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