Large brands are often hit or miss when attempting to promote their products using Hip-Hop artists. Clap it up for HP, though, for delivering a cool visual starring rising MC Vic Mensa and producer Clams Casino.
The treatment is for a track titled "Egyptian Cotton" that could easily live on a true album or mixtape. Mensa and Clams reportedly recorded the cut and shot the clip over the course of two days. In the end result, the Save Money affiliate can be seen flexing rhymes in a black and white room with an artistic layout. Of course, various HP products are placed throughout the locale. It isn't overbearing, though.
For more of Mensa's music, we suggest that you check out his INNANETAPE project, featuring songs like "Orange Soda" and "YNSP" See the video for the rapper's collaborative heater with Clams Casino below.