Tony Hseih, Zappos.com CEO
The self-proclaimed god revealed that he got into an argument with the Zappos.com CEO, saying, "I got into this giant argument with the head of Zappos ... he's trying to tell me what I need to focus on." Sending a not-so-veiled diss, claiming that the Zappos head "sells all this sh*t product to everybody," Hseih retaliated tweeting a link in an E! Online article to a photo of a $100,000 plunger, adding, "It's true." Well played, fella. Well played indeed.