Diddy The great Pete Rock accused Diddy of stealing the idea for "Juicy" from him. As the story goes, Pete played the original instrumental for Diddy (when he was going by "Puff Daddy") and the Notorious B.I.G. back in the day. He opted to keep it for himself only to find out that the Bad Boy Records CEO already had his paws on the music and released it as Biggie's first single. Cold world.