Kendrick Lamar is unavoidable these days and considering he's arguably the hottest young rap artist in the game, the high visibility makes sense. K-Dot's latest media splash is gracing the cover of JET magazine for their Black History Month special issue, and the TDE standout shares more of his story.
JET announced the upcoming feature in a press release earlier today, and it appears that the 26-year-old Compton rapper views getting placed on the cover as a high honor
“I always seen [JET magazine] every time I walked into the house,” said Lamar in a brief chat regarding the feature. “It was always there. So I already knew that it had to hold some type of weight. Being a young cat, I had to know, since this magazine is right here all the time, it must be a powerful magazine. So it's a privilege just to be a part of it, and for Black History Month, it's a beautiful thing.”
Lamar's displayed more of his savvy worldview, realizing that his songs have impact beyond entertainment and how Hip-Hop music connects with Black History.
“Hip-hop plays a huge part in Black history,” said Lamar. “It's bigger than music. Entertainers are actually leading a generation today as role models, whether they want to or not.”
Lamar added, “The songs aren't for me. They are for that person who needs to hear them. People who live their lives to this music. So I take it a little further than just coming up with a clever line.”
The whole world will be watching Kendrick Lamar this coming Sunday (January 26) to see if he'll snag one of the seven Grammy Awards he's been nominated for.
For now, check out this preview of his feature with JET by following this link. The issue hits newstands January 27.
Hit the jump to see Kendrick Lamar's JET magazine cover and a behind the scenes video as well.