Starz Renews 50 Cent’s Power For Second Season
As previously reported, 50 Cent’s new Hip-Hop show on Starz opened to a very stellar opening day. Now the premium channel is extending his Power towards a second season after just one episode.
The premium cable network has renewed the drama from executive producer Curtis “50 Cent” Jackson, The Hollywood Reporter has learned. The season two order is for 10 episodes, up two from its freshman run.
“Power is a project extremely close to my heart and working with Chris Albrecht, Carmi Zlotnik and the Starz team has been the perfect fit for this. Viewers may be loving the start of season one now, but season two will blow them away,” 50 Cent said.
Power got a solid start over the course of its premiere weekend, though the 462,000 viewers who tuned into the inaugural Saturday broadcast was nothing significant. Multiple Saturday and Sunday airings grossed more than 2 million viewers for Starz, with multiplatform sampling bringing in another 480,000 viewers. Starz, which is not beholden to the advertiser-favored adults 18-49 demographic, did point out that it’s concentration with the under 50 set was the strongest for a network original since flagship (and high ratings watermark) Spartacus. More than half of Power’s weekend audience fell into the key demo.
50, real name Curtis Jackson, was also recently named as the executive producer for an upcoming movie on the Black Mafia Family. So if rap don’t work out from this point on, it won’t be a secret as to what his next career endeavor will predominately consist of.