Company Apologizes For Racist N.W.A Casting Call
The company put out a now deleted notice on Facebook looking to hire women of different complexions, who will be placed in categories A through D based on their skin color and hair. Category A being creme de la creme –– women of any race with natural, long hair, while D referred to lowest of them all, describing girls as “poor,” “dark” and “out of shape.”
Needless to say, not many people took a liking to this, prompting the Executive Director of Sande Alessi to send out a formal apology days later.
“I would like to sincerely apologize for recently posting a casting announcement that used offensive language to recruit women for a film our agency is working on,” wrote Kristan Berona on her Facebook wall. “My intention was not to offend anyone and I’m so deeply sorry for not realizing the insensitivity in its content.”
She also offered an explanation to her blatant offensiveness, chalking up her thoughtless verbiage to the pressures of a deadline. “The casting notice I posted was vile and disgusting. I have re-read it so many times and every single time I feel sick to my stomach. For me not to see how utterly offensive this was at the time I posted it, is unbelievable to me,” she explained. “I was in pure casting mode at that moment. I was under the gun to pull photos for a film and I haphazardly posted something that in my eyes was simply filling roles. Looking back, I narrow-mindedly thought that just actors on our page would see the notice, respond like they always do and I would cast these roles and that’s it. I have never been so wrong. When I assigned the lettering system, I was doing what I always do on a big movie. Because there are so many roles to fill, I assigned alphabet letters because it was easier to filter that way. In a million years, I never thought that assigning these letters would translate into a grading system for women. Looking back, I can see that it looks EXACTLY that way.”
That was a but a snippet of the loquacious apology she penned on social media. But we want to know your thoughts. Can we chalk this up to a simple and careless mistake? Peep the original casting notice on the following page and full apology HERE. Leave your thoughts in the comments.
Straight Outta Compton is due out on August 14, 2015.
Photo: Todd MacMillan/Universal Pictures, Twitter/Ice Cube