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The geniuses over at Marvel continually find ways to make their upcoming features attractive, if those the general public necessarily doesn’t care about.

The launch the buzz for this year’s Ant-Man, which stars Paul Rudd and T.I., an ant-sized trailer has been released. As in only an insect would be able to get a load of the action taking place on screen.

Of course the ingenuity behind the trailer doesn’t stop there. Fans whose interests have been piqued will get to see the “human-sized” theatrical version during the two-hour series premiere of Marvel’s Agent Carter on ABC. Two birds, one stone, and hopefully people will walk away being fans of both.

Check the “ant-sized” Ant-Man trailer down below and look out for Agent Carter on Tuesday, January 6 beginning at 8:00 p.m. ET. Ant-Man hits the silver screen on July 17, 2015.

Photo: Marvel