By now, many are aware that the global phenomenon known as Pitbull has been one of the greatest success stories in the music business. The Cuban-American entertainer will have his own one-hour special devoted to him that is set to air on CNBC this month and looks to probe the savvy behind the superstardom.
CNBC made the announcement for the special, Pitbull: Fame & Fortune, earlier today. The special aims to pick the brain of Pitbull as he shares details of his former street days to his rise to the top along with examining the various business deals he’s managed to score over the course of his career.
From CNBC:
CNBC, First in Business Worldwide, gains unprecedented access to Mr. Worldwide as he speaks candidly about his early days to entertainment domination to growing his empire on stage and off in a one-hour special, “Pitbull: Fame & Fortune,” reported by correspondent Michelle Caruso-Cabrera and premiering on Thursday, October 22nd at 10PM ET/PT.
From Miami to Las Vegas to New York, Caruso-Cabrera sits down with Pitbull to get insight into the man who is rewriting the blueprint for business success in entertainment telling CNBC the music industry is “90% business, 10% talent” – a lesson he takes with him into other business ventures including Voli Vodka, Miami Grills and even his own fragrance. The Miami native has also become the face of the Latin community – an area some of the largest companies in the world are targeting – scoring endorsement deals with Bud Light, Dr. Pepper and Playboy. He was recently named the Most Influential Latino of 2015 by People en Español and the “godfather” of Norwegian Cruise Line’s newest cruise ship, The Norwegian Escape.
Watch the trailer for CNBC’s Pitbull: Fame & Fortune in the clip below, and follow this link for more information.
—
Photo: YouTube
