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Chance The Rapper‘s quest to turn the music industry upside down has now set its sights on commercial radio.

Chance just launched a new campaign via RapperRadio.com where he is encouraging fans to request his music at their local radio station.

He rolled it out via his Twitter page.

The website prompts visitors to enter their city and after that they are given an option to click a button that will directly tweet one of their local stations to play Chance‘s music.

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