Pharrell Williams joined a list of entertainers who’ve entered the liquor game. But the venture appears bumpy after the producer filed a lawsuit against the company responsible for distributing his brand for $5 million.
A report from AllHipHop reveals that the Neptunes producer filed a lawsuit via the Pharrell Williams PW Licensing LLC company against Diageo North America over a deal to market and distribute Williams’ Q Qream liquor. Entered last week in Manhattan federal court, the lawsuit alleges that Diageo has failed on their agreement to produce and promote the liquor. Noted in the filing, Williams was told by Diageo in July 2012 that they were shutting down production of the brand abruptly after building the business over a two-year span.
Williams further claims that sales of Q Qream were low because it was depicted as a “club drink” versus the “high-end, leisure class” drink it was intended to be. Williams said he was “inspired by royalty” to create “this silky drink to celebrate the beautiful, independent and sophisticated women of today” according to a description found on the Q Qream website.
The lawsuit also claims that Diageo sold poorly manufactured bottles of Q Qream, which then turned bar owners and consumers away from purchasing the liquor. Williams seeks $5 million in damages.