If it were possible to give her a ring, she should definitely get one.
Regardless of which team won the Super Bowl the main attraction of the big game was clearly Beyoncé. First announced as the halftime performer in October, the Houston native’s national return to the performance front fittingly came during the biggest sporting event of the year.
With more than 100 million people expected to tune in, the stakes were more than high. A once reclusive celebrity, shunning the salacious relationship headlines given freely to her peers, the business of Beyoncé has long been a closely guarded, well-oiled machine. And for good reason. Her estimated worth is $350 million, a number which is sure to swell now that she’s met her independence.
Breaking away from her father as manager, and taking full control of her brand, all while juggling motherhood has made her more appealing than ever. Social media, has become a nearly regular destination for the star, and another example of how she’s changed. “I worked so hard during my childhood to meet this goal: By the time I was 30 years old, I could do what I want,” she told GQ magazine. “I’ve reached that. I feel very fortunate to be in that position. But I’ve sacrificed a lot of things, and I’ve worked harder than probably anyone I know, at least in the music industry. So I just have to remind myself that I deserve it.”
Using Tumblr, Twitter, Instagram and Facebook, the 31-year-old has positioned herself as a queen on all facets of communication, and a $50 million endorsement deal with Pepsi only further embedded the advertising power of Beyoncé.
But back to the big game.
Leading up to the show, Mrs. Carter effectively silenced any leftover rumblings from singing the National Anthem alongside a recording of her own voice, at President Obama’s inauguration. After more than a week of silence, the 16-time Grammy winner held a press conference Thursday (Jan. 31), where she politely asked an audience filled with members of the media to stand, and belted out the lyrics of the Star Spangled Banner. Submitting to the silly premise of having her vocal abilities called into question, Bey ended her mini-show rhetorically asking “Any questions?”
Once the lights dimmed in the New Orleans Superdome Sunday, all eyes were on Beyoncé. Facebook and Twitter already handing her an unofficial “most important part of the game” crown hours before with the #beyoncebowl hashtag.
For roughly 12 minutes, the Destiny’s Child alum gave her all, running through a medley of hits including “Single Ladies,” and “Love On Top.” Dressed in a mostly-leather-partly-lace get-up, and black boots, the singer dazzled, commanding the stage with a level of confidence suited for iconic praise. She was briefly joined by DC group members Michelle Williams and Kelly Rowland, showing collectively how far each has come over the years, then it was back to the main attraction. Closing out her set with the angelic “Halo,” B ended her show amid cheers from the crowd.
Perhaps further showing the energy Bey took with her when she stepped off the stage, half of the lights in the Superdome went out.
[Spotted at: Miss Info]
Photo: Christopher Polk