After the show it’s the after party—times 10. With the Grammys bringing in artists from all over the world, the streets of Hollywood were packed with stars, including Swizz Beatz who hosted the Monster House of Hype Grammy after party last night.
Although he wasn’t up for any awards, Swizzy had lots to celebrate. He recently bought a stake in Monster, which originally housed the Beats by Dre brand. Under his guidance, the company is set to revolutionize the technology industry, as it relates to sound. “Monster has always been a go-to name for music electronics as well as a big part of music culture,” Swizzy said of the collaboration. “They built an empire, and my job will be to push the envelope – turn the lights of the castle up really bright and help Monster take its next big step forward.”
While Swizzy’s better half, Alicia Keys, skipped the red carpet, the producer told reporters that she’s been supportive of his new business venture.
House of Hype is noted for their exclusive events, and welcomed the likes of Ne-Yo, Alicia Keys, Flo Rida, John Legend, Shaquille O’Neal, Jermaine Dupri, French Montana, Chaka Zulu, Rick Ross, Afrojack, Meek Mill, Pusha T, Terrell Owens, Terrence J, Anthony Hamilton, DJ Cobra, and DJ Irie to the party.
See photos from the event below.
Photos: EFG PR