Old school sneaker connoisseurs will be happy to hear of plans to retro the Reebok Shaq Attaq in its original colorway. The news came courtesy of Swizz Beatz, who hosted a press conference at PROJECT Las Vegas yesterday to unveil the shoe.
Shaquille O’Neal himself came through in support of the release, and discussed the widely heralded sneaker, his illustrious basketball career, his history with the Reebok brand, and even his brief stint as a rapper. Rapper and Brand Ambassador Tyga, who’s known to sport a pair of retro kicks, also made a cameo appearance during the festivities. The Young Money star was in town to debut his T-RAWW Reebok snearker, plus to meet fans.
Another popular shoe in the Reebok Shaq signature line, the Shaqnosis, was also highlighted during the press conference, but no word was given on its proper release date
Since assuming a consultative role at Reebok, Swizz Beatz has undoubtedly made a large impact on the brand. This includes facilitating an endorsement deal with MMG’s Rick Ross and re-releasing Allen Iverson’s iconic shoe, the Reebok Question, in highly sought colorways.
The Shaq Attaq will hit select retailers April 19, including Jimmy Jazz, Shiekh, Villa, City Gear, DTLR, Shoe Palace, and on Reebok.com, and will retail for $160. See photos from yesterday’s press conference on the following pages.
Photos: Lymelight Media