Latifah Muhammad

Noah “40” Shebib Joins Digital Campaign Commemorating MS Awareness Week [VIDEOS]


Producer/songwriter Noah “40” Shebib will use his star power to bring more awareness to multiple sclerosis, a cause of which he is personally affected. The Toronto native is most widely known for his work with Drake, and has joined forces with the National Multiple Sclerosis Society for a digital event, commemorating Multiple Sclerosis Week, which runs today, through March 17.

Shebib will join veteran journalist Meredith Vieira, and her husband Richard Cohen—who also suffers from MS— in a campaign put on by the NMSS, to be introduced via three electronic billboards in New York City’s Times Square.

Named the MS Kills Connection > < Connection Kills MS, the awareness program aims to show how the neurological disease destroys connections, pulls people apart from their lives, and makes for a division between the mind and body.

The unique campaign was put together pro-bono and aims to shed a brighter light on MS, and educate the public on similar  activities scheduled during the week.

Now 28, Shebib was diagnosed six years ago, and explained how it felt to learn that he had the disease. “It started with sensory issues,” he told CNN’s, Dr. Sanjay Gupta. “I woke up one day and all the temperature in my body was distorted. My sense of hot and cold and what that meant to my brain was very confusing.  Any time something like that happens to your body – which is very difficult to explain when you have MS – is that your brain is tricked, so your nerves are telling you something that’s not true.  Any time your brain is telling you something that’s not true, there’s a little bit of trauma for your body in general to understand what’s going on, so you’re a little bit in shock.

“I went to the hospital very quickly after that and was diagnosed within a couple of weeks. It continued to escalate to a much worse place in a month, and I spent the next two years of my life getting back on my feet.”

Multiple Sclerosis is a disease that can be unpredictable and debilitating. Attacking the central nervous system, MS stops the flow of information between the body and the brain, and can result in numbness, tingling, blindness, and paralysis.  More than 2.1 people worldwide are affected by MS.

For more information or to joint the movement, visit

See Shebib’s interview below, and the MS Connection PSA below.

Photo: CNN

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