Alvin Aqua Blanco

Reebok’s CEO Says Rick Ross “Has Stupid Advisors Around Him”


Rick Ross getting booted by Reebok is fresh on plenty of people’s minds today because of Lil Wayne sort of apologizing to Emmett Till’s family. Reebok’s CEO has commented on the Rozay today, and he was very candid. 

During the FN (Footwear News) CEO Summit going on in Miami right now, Uli Becker mentioned the former Reebok Classics spokesman. “It’s unfortunate because he’s a great guy, he just has stupid advisors around him,” Footwear News reports, via a Twitter, that the Reebok CEO said.


Rozay did bungle the “U.O.E.N.O.” lyrics controversy. Ross did offer a mea culpa in a more timely manner than Weezy, who like the MMG rapper didn’t apologize until it became evident that not doing so could affect his wallet since the Till family saying they would pressure Mountain Dew to drop the rapper as a spokesman. However, Ross apologized three different times (the first on radio, the second via Twitter and the third through a press statement).

However, it was too little too late as Reebok severed ties with him before the third apology, citing that the rapper failed to “display an understanding of the seriousness of this issue or an appropriate level of remorse.”

Safe bet Rick Ross will be paying more attention to his PR flacks advice moving forward.

Photo: Reebok

Comment Comments: 1 Tags Tags: dropped

More Stories From Hip-Hop Wired

Leave a Comment

  • customcalendars4u2

    Artists (I use the term VERY loosely) like Rick Ross and Weezy are just sticking to a formula that has worked for them and given them mainstream success. They have pushed the envelope throughout their careers with Misogyny and disrespectful lyrics of women so often that they don’t understand what all the hoopla is about now…