Fans weren’t interested in watching Rihanna run through her 777 tour. The Fox special chronicling her week-long, multi-country trek pulled in just under two million viewers in the coveted 18-49 demographic Monday (May 6) night.
Rih Rih’s mini-documentary snatched 1.8 million in the target demo, a ratings massacre in comparison to NBC’s The Voice, which had 11.9 million viewers. Overall the Fox network finished a distant fourth place among its network competitors.
Aside from being a “flop,” 777 didn’t fare well with critics either. The Hollywood Reporter noticed that one very big part of the tour (the journalists on board going crazy) was given a new flip. “Instead of revealing the entertaining tumult that characterized the 777 Tour, the documentary crew has chastened the experience in the editing room, glossing over the rioting incident and the long hours spent waiting around for Rihanna to finish lingerie shopping in Paris.”
Other than noticing the absence of the journalistic strife, the one-hour program lost points for not being very introspective. ”While fans might find her interactions with band and crew members backstage interesting, those encounters aren’t particularly revealing,” wrote USA Today. “And by the time the trip winds up in New York, everyone involved is elated that it’s over.”