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Sports athletics company Under Armour is gearing up to release their new “I Will” global advertising campaign. The “Ready For August” spot is executive produced by former Baltimore Ravens linebacker, two-time Super Bowl champion and future NFL Hall of Famer Ray Lewis.

The minute long ad features young athletes preparing for football practice. It illustrates the necessary components for athletic success such as attending early morning practices and demonstrating an unwavering desire to excel, impress coaches and earn a spot on the football team.

“Under Armour was a part of my career on the field, and even though my playing days are over, having the opportunity to reach young athletes with empowering and positive messages is something I look forward to in the next chapter in my life,” said Lewis in a press statement.

Also featured in the advertisement are the latest Under Armour football performance innovations including Gameday Armour®, the UA Highlight MC Football Cleat, UA Highlight Football Gloves and Under Armour® Alter Ego Baselayer.

The promo is set to debut on July 15 on ESPN during the 2013 MLB All-Star Game. Check out the “Ready For August” spot below.

Photo: YouTube