From the mid 1990’s to 2006, if you weren’t drinking Cristal Champagne then your player status was in serious question. The high priced bubbly reigned supreme as the symbol of success for a rapper alongside his platinum plaque. After some disparaging remarks made by Cristal’s Managing Director Frederic Rouzaud that shrugged off our spending dollars, Jay Z led a boycott that is still in effect to this day.
