Many scoffed at the idea of a $100 mixtape, but Nipsey Hussle got the last laugh after successfully peddling 1000 units of Crenshaw less than 24 hours after its release. Earlier today, the Los Angeles native posted a photo on his Facebook page thanking Jay Z for purchasing 100 copies.
“Shout out to Jay Z for buying 100 copies of #Crenshaw!,” read the caption. The accompanying flick showed a stack of CDs we assume were set to be shipped out.
Considering Hov’s pledge to #newrules and his high standing on the Forbes’ list, we can see why he’d support such an ambitious attempt.
The sales campaign was part of Neighborhood Nipsey‘s #Proud2Pay initiative. In a self-penned explanation published via Rap Radar, the rapper said, “The reason I chose to charge $100 dollars each copy and only start with 1000 units is because I tailor making my music for those who are listening…it’s not about stepping outside of what I’m known for in hopes of new discovery.”
Read Nipsey Hussle’s full explanation here. See the picture he posted on the following page.
Photo: Life + Times