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West’s main fix isn’t the mother of his child, fashion, design, or even music, it is validation. The concept of “I see you and therefore you matter.” And like a true addict, when he doesn’t get the hit he’s looking for, he spazzes out. To go a step deeper, his inability to translate notoriety into an investment deal (presumably to make his clothing appealing to the public) is what’s eating away at the confidence he claims to hold. Typically, a person who believes in themselves more than anyone else isn’t looking for help to make their dreams come true, yet somewhere down the line, West decided that he can’t make it without money from the very people he slams in nightly rants. Ironically, he never points to the fact that his precious fan base didn’t support his fashion venture, which likely turned big brands away from jumping on board.

It’s not personal, it’s just business.

What’s worse is Hip-Hop’s tendency to overlook certain behaviors within its own culture yet protest “outsiders” for making the same moves. West belongs to Hip-Hop in many ways and has had free reign to embarrass himself, and the culture on a daily basis. All while we–his alleged colleagues, fans, and friends–sit and watch, soaking up soundbites, claiming to agree but not really understanding why, and remaining too scared or upset to question him or speak the truth. This action isn’t love or adoration, it’s the exact opposite.

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