The marketing prowess displayed by Dr. Dre and Jimmy Iovine’s Beats line has been an undeniable force. Ditto for their estranged competitor, Monster. While many consumers like to have top-of-the-line technology to compliment their entertainment, the expense of obtaining all the products thrown in your face could leave some bank accounts in dire straits.
For the more penny-wise shopper, Nakamichi is offering what they call “direct competition with Beats–for half the cost.”
The Japanese born company has been around for 65 years and calculating their wave into the U.S. market.
A bit of info about Nakamichi, via their official press release:
Nakamichi was founded in 1948 by Mr. Etsuro Nakamichi, and has since established itself as a trusted creator of high-quality audio products that deliver sound, style, and substance. The Nakamichi product line is driven by an intense scientific curiosity, the love of music, and commitment to uncompromising quality and performance.
Nakamichi was born from a small research institute in Tokyo, Japan that provided R&D for major brands, government entities, universities, and organizations in the private sector. The first Nakamichi product was a reel-to-reel cassette deck, the Nakamichi 1000, which quickly set the standard for top-of-the-line cassette decks. Since then, Nakamichi has contributed to various innovations in technology, such as the compact disc and similar optical memory systems, paving the way for an entire range of high-end consumer electronics.
Today, Nakamichi prides itself on relentless research and development, while delivering some of the world’s best products to people who appreciate sound at its highest quality.
Check the gallery for in-depth images of the products they offer including Bluetooth headphones and a NK 22 soundbar. With the holiday season coming up, their products are available at retailers, Sears, K-Mart and of course, Amazon.