After an incredible year which saw his San Francisco 49er team a strong effort away from a Super Bowl victory, quarterback Colin Kaepernick didn’t exactly waltz into the 2013 season with the heart of a NFC champion. His numbers are down from the previous year minus his seven interceptions which probably haunt his dreams on occasion.
As most–if not all–professional athletes know, the fans will love you to death when you’re on top and love to see your death when you lose. With a 8-4 record, the 49ers are still very much alive for the postseason but its came at the price for much ridicule for the young quarterback.
Like Kevin Garnett before him, Kaepernick is the next maligned pro to sport Beats’ Adaptive Noise Cancellation new product. The extended commericial, directed by Paul Hunter is even more flagrant than the last.
As the team bus route to the stadium is detoured by an angry mob, there’s plenty of cut scenes that depict middle fingers and flying objects that make Lupe Fiasco’s tomato look like child’s play. One crazed man even stops to take a potty break on a tire.
His sanity is rescued courtesy of Beats By Dre with Aloe Blacc’s “The Man” reprising its role as the lead song.
Watch the video below and wait and see if the “Hear What You Want” campaign benefits Kaepernick in any way as they’re set to face off with division rival, the Seattle Seahawks later today (December 8).