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Hip-Hop Wired: Were American artists ever turned off because you’re from London?

Alex Da Kid: I don’t think so. If they’re in my world it’s because they wanted me. They know what I’m about, and if they want something different [they’ll go to] a different producer.

Hip-Hop Wired: Did you ever study other people’s careers?

Alex Da Kid: Yeah, I studied. There are people in my life that I get to see how amazing they are like Jimmy Iovine and Dr. Dre. Those kind of people who have gone beyond…Jimmy started off as a producer and Dre started off as a producer but they’re so much more than that now. I just love the evolution of how far they’ve come. People like Puff [Diddy] or Jay [Z], just seeing how far they can take things. Even people beyond music. There’s so many different types of successful people and I’ve seen what drove them.

Hip-Hop Wired: Is there one main thread that you’ve noticed in successful people?

Alex Da Kid: I think it’s pretty simple. I feel like you just gotta’ want it more than anybody else. It comes down to that. Sometimes I go to these dinners and it’s loads of successful people –not just music people but just everybody– they’re all the same person, they just happen to have different experiences and happen to be in different fields. None of them do it for money. If you do it for money then once you make a certain amount you would stop, but all these people don’t.

It’s just a feeling, you just want it more. For me when I first found music, I guess it was like falling in love, like ‘this is it. I know what the rest of my life is going to look like.’ I encourage everybody to look for that because not everybody is lucky enough to find it, but once you find it something else will take over. There’s nothing that can stop you.

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