Kevin L. Clark

#Web25: The 25 Ways The Internet Changed Hip-Hop


Astroturfing On Blogs

Rizzle Kicks perform live at Hammersmith Apollo

Photo: WENN

Before the Internet, astroturfing used to be confined to the indie rock scene. Now, Hip-Hop has now secretly developed artists who appear to be unsigned but were actually pegged to a major label deal (see: Action Bronson).

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