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After experiencing some well deserved traction with the Black Hystori Project mixtape, things have slowed down for CyHi The Prynce. But today the rapper delivered a new visual for “Is It Me,” featuring Tate Dumonde and Crystal Renee that could keep his name buzzing a while longer.

The soulful record features a verse from each rapper and a chorus courtesy of the songstress. That simple recipe is matched with an equally straightforward clip, in which the G.O.O.D. Music affiliate and company rhyme at multiple locales. Sounds pretty standard right?

If you seek something more complicated, we suggest that you tune into Black Hystori Project, available here. See the video for “Is It Me” below.

Photo: YouTube