Jordan Brand sells next generation basketball kicks (See: the Air Jordan XX9), and now even running shoes, but their most visible commodity is easily Air Jordan Retros. Michael Jordan himself recently commented on the portion of the JB business that relies on his all his past athletic exploits on the NBA court.
“That retro part of our business is a connection to me,” Air Jordan told Hypebeast. “It’ll always be a part of me. I think what it’s become now is a sense of style that the next generation has picked up. They have never seen me play at my highest in the Ones, but the style of the retros is what carried me to them. We like to create the type of business for ourselves and continue to connect touch different generations.”
Jordan also expressed interest in having his brand infiltrate more sports, like soccer. He said, “Running is our next big focus. We did have some conversations about soccer and we do have some European soccer players that are big Jordan Brand supporters. That’s where we lean with Nike in terms of innovation and designing a product that meets certain needs.”
Air Jordan soccer cleats? Why not?