Nike made a daring move Wednesday when the sportswear company decided to air a new Tiger Woods ad featuring the voice of the golfer’s late father.
The commercial shows a black and white scene with Tiger staring blankly into the camera. Woods appears motionless while the voice of Earl Woods says,
“Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?”
Earl Woods died in 2006 after succumbing to prostate cancer.
[Check out the video after the jump]
Nike has been a longtime supporter of Woods and stuck by him throughout his scandal while Gatorade, AT&T Inc. and Accenture decided to sever ties with the golfer.
Tiger will make his official return to golf today when he tees off at the Master’s in Augusta, Georgia.
Check out the video below.
What do you think?
Brilliant or in poor taste?