The FIFA World Cup is almost here and Beats has launched a new global campaign to celebrate. Titled “The Game Before The Game,” the spots will features athletes and celebrities, including Nicki Minaj, Lil Wayne and LeBron James, prepping for play with Beats’ new Solo2 and Studio headphones.
The Game Before The Game spotlights the pre-game rituals of football (soccer) players, celebrities and fans as they prepare to be victorious in the game to come; Neymar,Jr. calls his father for words of strength, wisdom and confidence, Cesc Fabrigas kisses the ring his girlfriend gave him four times exactly, Luis Suarez kisses the tattoo of his son and daughter’s names on his wrist for love and good luck, Chicharito begins every game by praying on his knees, a ritual his father instilled in him as a young boy. The campaign also celebrates pre-game rituals from fans around the world.
The Game Before The Game stars some of the greatest, most beloved footballers in the world including Neymar, Jr., Mario Goetze, Daniel Sturridge, Cesc Fabregas, Luis Suarez, Chicharito and Robin Van Persie among others with cameos by LeBron James, Serena Williams, Nicki Minaj, Rio Ferdinand, Thierry Henry and Stuart Scott.
The commercial was directed by Nabil Elderkin while the music is “Jungle” by Jamie N Commons and X Ambassadors
We’re not convinced Nicki Minaj is much of a soccer fan, though. Watch the five-minute “The Game Before The Game” spot below.