All your favorite viral YouTube music videos and popular song remakes could be a distant memory with the Google-owned site’s new music subscription service.
The wildly popular Internet video site is looking to clean up their server, which has been plagued with infinite amounts of copyright infringed material and unlicensed content. This also applies to independent record labels who don’t plan to latch onto the new movement.
Robert Kyncl (pictured), Google’s Vice President and Global Head of Business at YouTube, says he wants 100% participation for all users who are currently on YouTube but the door is still over thataway.
“While we wish that we had 100 percent success rate, we understand that is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience,” said Kyncl via The Guardian. He claims however, his team has already signed up labels that represent 90 percent of the music industry.
The service (long rumored to be called YouTube Music Pass) looks to rival companies such as Beats Music, Spotify and Pandora.
Fans will likely protest the changes but so far the biggest opposition to the move comes courtesy of the Worldwide Independent Network (WIN) and their chief executive, Alison Wenham. She tells to The Guardian that “They have suffered a simple but catastrophic error of judgement in misreading the market. “We have tried and will continue to try to help YouTube understand just how important independent music is to any streaming service and why it should be valued accordingly. Music fans want a service that offers the complete range of music available. This is something that companies such as Spotify and Deezer do, both of whom have excellent relationships with the independent music sector,” she says.
Google counters Wenham’s opinions citing YouTube’s goal is to double as global platform and “an amazing music experience.”
Paid subscriptions for the service, which give users the convenience of navigating the site without being bombarded with ads, is said to begin in the next couple of days.
While VEVO will still remain intact, those artists and struggle rappers not currently attached to the machine will slowing be eradicated.