The Weeknd has released very little material since releasing his Kiss Land album. But as his verse on Ty Dolla $ign’s “Or Nah (Remix)” rings off on radio, he returns with a new cut called “Often.”
This cut falls right in line with the Toronto crooner’s catalog of sexually charged records that are backed by syrupy sonics. This cut could have legs due to The Weeknd’s audibly inviting vocals. Simply put, it’s a catchy enough to remember after one listen, which is a key ingredient in radio success these days.
It’s unclear if “Often” is a one-off delivery, or if the song is a sign of things of more music to come. Stream the record below.