Hip-Hop’s preferred pink bubbly of choice is set to make an on screen debut. The highly sought after Moët & Chandon Nectar Impérial Rosé Champagne will be featured in its first commercial which will premiere next week.
Shot by award winning director Samuel Boyer, the spot titled “To Stepping It Up” illustrates the elegant lifestyle associated with the pricey sparkling wine.
“We’re proud to release the first digital spot for Moët Nectar Impérial Rosé,” said Thomas Bouleuc, Vice President of Moët & Chandon US via a press statement. “Our aim was to produce an inspiring piece, which expresses the value we place in authenticity and the respect we pay to our heritage, and which showcases the lifestyle and the rich indulgence of champagne itself.”
Using an elevator as a metaphor for elevating experiences, the video shows Nectar Impérial Rosé moments being made into memories. With a nod to the brand’s French heritage – the first images are from the Moët Maison in Epernay, France, in the heart of the Champagne region – blended with an urban vibe and original hip hop track, the spot perfectly showcases Bayer’s signature style, which can be seen in music videos like Nirvana’s Smells Like Teen Spirit and Justin Timberlake’s “What Goes Around…Comes Around”.
You can view the video spot below and some photos in the gallery. Does the campaign remind you of the infamous party scene in The Great Gatsby? Let us know in the comments section.
Photo: Moët & Chandon